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Kraft Foods Inc Scholarship Essays

Kraft Questions Essay examples

815 WordsApr 9th, 20154 Pages

Amanda Kluszczynski
Strategic Business 59-620B
Eveanne Lovero
Kraft Questions
March 12, 2015

1. What is Kraft Foods Inc.’s corporate strategy? How has its corporate strategy evolved since its independence in 2007?

Kraft has a strong global strategy. They found themselves operating in more than 80 countries, which included 220 manufacturing and processing facilities and 228 distribution centers. Because of the different regulations in each country related to food, they found themselves in need of several different facilities for the manufacturing of their food products.

By 2007, Kraft was the 2nd largest processed-food company. The company continued to acquire and divest business units that were either extremely profitable or not…show more content…

Brand building, consumer health and wellness, and advertising and promotions were all critical to success in the industry. Kraft’s ability to compete with lower priced snacks showed its ability to differentiate itself from other lower priced competitors.

It is clear that the industries Kraft participates in are ever growing, both as populations increase and Westernization increases in other countries.

3. What is your assessment of the competitive strength of Kraft Foods’ different business units?

Kraft is clearly a strong competitor, as they remain one of the top contenders in each of their industries. They are able to strongly differentiate their products from those of other companies to capture a large share of the markets they participate in. They have a wide array of products that can serve as subsituties for each other to keep consumers within their brands, but give them options on which products to consume.

4. What does a 9-cell industry attractiveness/business strength matrix displaying Kraft Foods’ business units look like?

Business Strength

Market Attractiveness
Protect Positions
U.S. Snacks
Invest to Build
U.S. Conenient Meals
U.S. Grocery
Build Selectively
U.S. Beverages

Build Selectively
U.S. Cheese
Manage for earnings

Limited expansion or harvest

Protect and refocus
Manage for earnings

5. Does Kraft Foods’ portfolio exhibit good strategic fit? What value-chain match-ups

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Kraft Food Inc Essay

1543 Words7 Pages

Kraft background description

Kraft is the largest branded food and beverage company in North America and the second largest in the world. It operates in more than 150 countries worldwide. Kraft Foods markets the world's favorite food and beverage brands in five product sectors namely the snacks, beverages, cheese and dairy, grocery and convenient meals.

Kraft also has 35 major brands with more than 100 years of remarkable achievements in products such as the Oscar Mayer meats, Maxwell House coffee, Jell-O gelatin and Milka chocolate. Kraft constantly strives to continue making historic records with the launch of different new products designed to meet the ever-changing needs of the consumer.

Vision, Mission and Goals

Vision…show more content…

The economy mainly depends heavily on exports



The currency of Singapore is the Singapore Dollar (SGD) represented by the symbol S$. The central bank of Singapore is the Monetary Authority of Singapore, responsible for issuing currency. Singapore established the Board of Commissioners of Currency, Singapore, on April 7, 1967 and issued its first coins and notes. The Singapore dollar was exchangeable at par with the Malaysian Ringgit until 1973. Interchangeability with the Brunei dollar is still maintained. On 27 June 2007, to commemorate 40 years of currency agreement with Brunei, a commemorative S$20 note was launched; the back is identical to the Bruneian $20 note launched concurrently. A circulation version of the $20 note will be able to be exchanged at banks in Singapore. From 1967 until June 1973, the Singapore dollar was tied to the United States dollar, and thereafter the currency was allowed to float.


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